Australian Open 2009
If you follow tennis, please check out Serena Williams’ dress at the 2009 Australian Open. (She won her first match today.) The dress is a collaboration between Nike, 1 of 1 studio (Cait Reas), and myself. The initial printed pattern was created by Serena through using the Protean Image software.
I found this quote from Ms. Williams on the Australian Open website:
I love patterns. . . I’m really inspired by prints. I remember I was sitting in my apartment and I literally had to go to, like, different pages on the computer and kind of graphically design the pattern. So it was interesting. It was just really weird concepts. We came up with some circles and some lines, just kind of things like that. It was cool.
After that visit, image refinement and printing tests led to the final design (pictured above). The final image was rendered at 16,384 x 12,288 pixels and printed onto a treated high-performance textile. The dress body was developed by Nike. One year after the process started, Ms. Williams is wearing the dress this week. Thanks to Elaine Lucius for setting this up!


January 20th, 2009 at 5:22 am
[...] (image from reas.com) [...]
January 20th, 2009 at 4:33 pm
[...] Serana Williams is wearing a dress at the Australian Open that is the result of a collaboration between C.E.B. REAS, 1 of 1 studio, and Nike. The final print was created with Protean Image software. Check out the original post at http://reas.com/blog/archives/70. [...]
February 2nd, 2009 at 8:19 pm
[...] Estampas para el uniforme de la tenista Serena Williams, creadas por un software: http://reas.com/blog/archives/70 Un software que convierte noticias politicas en programas de jaquard y los transmite a una máquina [...]
February 26th, 2009 at 5:51 pm
[...] the design for her dress had been in-the-works for the last year. Click the link to read more. Possibly related posts: (automatically generated)Ahh…RomanceDay 5; Biggest upset so [...]